Richard DiToma

Richard P. DiToma has been involved in the PHC contracting industry since 1970. He is a contracting business coach/consultant and an active PHC contractor. For information about CPA programs, or to contact Richard: call 845-639-5050; e-mail richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack, N.Y., 10994; or fax 845-634-7236.

Articles written by Richard DiToma

As a contractor, you face business problems. If you can’t identify your problem, you can’t begin to solve it. Many of those problems are caused...more

Mrs. Smith calls you when her heating system stopped working. You inform her of your procedures and policies, including the fact that you will quote...more

“What do you charge for a water heater replacement?” is a question I have heard many times by contractors at supply house counters, trade meetings...more

Let’s look at some issues to consider in arriving at the proper profit percentage for your business. ﷯First, what is profit? Merriam-Webster defines profit as ﷯...more

Before you can know if your prices are silly, you must understand the meaning of the word silly. Merriam-Webster defines “silly” as: having or showing...more

The word “if,” as in if only I had tried, led you to enter the PHC contracting business world in hopes of being in charge...more

Before you can develop a properly profitable selling price for your services, you must determine certain factors. The first, most important, and the foundation of...more

The reasons contractors say they decided to go into the PHC contracting business vary. Some say they entered the business arena to continue the business...more

When contractors call me for information about my Contractor Profit Advantage programs, the situation is typicallythe same. Their American dream of success, through ownership of...more

When contractors call me seeking my business coaching assistance, we engage in a conversation that gives me the opportunity to understand their situation. At the...more

As I was contemplating the subject of this month’s article, the phone rang. I answered and on the other end of the phone was a...more

I thought it would be wise to make a list of important issues that are common and affect the results contractors get from their businesses....more

As I entered the choir practice room at church, I noticed one of the other choir members had arrived earlier than I did. We exchanged...more

As a young man, my formal education steered me toward the accounting field. While in college, I earned money by selling shoes. After college, I...more

Kenny Rogers recorded “The Gambler,” a song about poker written by Don Schlitz, in the 70s. The refrain claims, “You’ve got to know when to...more

Adages are short sayings. However, when we make adages shorter, or change adages in any fashion other than originally intended, we misinterpret the meaning of...more

You can’t find good techs!” say many a PHC service contractor. If that were true, all PHC service contracting businesses that deliver excellence would be...more

PHC contractors should strive to deliver excellence to consumers at prices that will allow them to recover their true cost and earn the reward they...more

This commentary presents a sample of emails I receive from contractors about our noble PHC industry, business, my editorials, and my products and/or services related...more

Recently while perusing the mail, I noticed a postcard from a plumbing contracting business franchise notifying plumbing contractors they were hiring qualified plumbers. Its content...more