ServiceTitan, VitalStorm Integrate to Improve Online Ad Campaign Tracking
ServiceTitan has partnered with home services marketing company VitalStorm to allow for end-to-end online ad campaign tracking.
“Home service business owners deserve the best technology to help them maximize their business,” said Jeff Light, co-owner of VitalStorm. “VitalStorm Metrics measures the numbers that matter most, like return-on-investment, cost-per-lead, and booking percentage. Our integration with the industry-leading ServiceTitan software helps owners get the most out of their marketing and advertising dollars helping owners generate leads. That’s what it’s all about.”
ServiceTitan’s integration with VitalStorm gives contractors peace of mind knowing whether or not their investment in search engine optimization and pay-per-click advertising is making an actual difference for their company. Clients will experience end-to-end campaign tracking and see when, where and how ads are generating revenue.
The integration of these two systems allows business owners to:
- Qualify Every Call: Not every call is a lead and not every lead is booked. With VitalStorm Metrics, all calls to a given campaign are seamlessly tracked and establish a true cost-per-lead and booking percentage.
- Monitor Campaign Performance: VitalStorm Metrics allows users to calculate lead cost, booking percentage and revenue per campaign for each campaign all in one place.
- More Vital Tools: A suite of additional tools will be made available to further streamline the ad-to-booked process. One such tool, already released, is the Online Scheduler. Now, customers can book an appointment straight to the ServiceTitan CRM, while viewing real-time available dates and times for appointments from the web page or landing page. All of this can be done online, without ever calling the call center.
“New customer calls are the lifeblood for the home service business owner,” said Ara Mahdessian, CEO of ServiceTitan. “Measuring the effectiveness of online marketing is critical to making sure a business owner’s limited budget is impacting the bottom line. Anything we can do to ensure success for our customers makes us more successful. With this integration with VitalStorm, ServiceTitan customers will have insight they need to succeed.”
VitalStorm is a growing team of creative thinkers who are passionate about driving leads through local search. Their model for acquiring, tracking and reporting leads is tailored towards and perfectly suited for the home service industry. With a proprietary reporting platform, Metrics, clients can see bottom-line metrics that matter to them, giving them the most transparent view of how ad campaigns are performing, down to the actual inbound phone call. For more information about VitalStorm, visit www.vitalstorm.com.