Trutankless announces customized marketing program

Bollente Companies, Inc. announced the launch of a comprehensive customized marketing program for its trutankless installation partners, aimed at boosting sales through brand modernization, online marketing training and support, and a proprietary installer app that notifies installers via text message when they have a new sales opportunity.

trutankless has begun rollout of the pilot program with select partners and plans to expand to other markets by 2016.

The cloud-based installer app pushes notifications to smart devices when partners are assigned new sales leads. Installers can then log in to the dashboard to view lead information and track their progress through the sales cycle. After a water heater is installed, the service professional can continue to monitor the unit through the dashboard and receive notifications via the app if a service or warranty appointment is necessary.

The trutankless partner marketing program offers a variety of opportunities for installers to boost their business with training on search engine optimization, blogging, social media and strategic online advertising. Through a partnership with national signage provider bluemedia, installers can opt for a custom co-branded vehicle wrap for their service fleet.

trutankless earned silver in this year's Appliance Design Excellence in Design contest, was selected as a 2015 "Money Saving Product" by BUILDINGS magazine, received a Special Mention in the 2015 Architizer A+ Awards and was named a 2015 Hot Product by the editors of Green Builder Magazine. In 2014 trutankless took home the NAHB International Builders Show "Best Home Technology Product" award and the Governor's Award of Merit for Energy and Technology Innovation at Arizona Forward's Environmental Excellence Awards. Visit 


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